Can Anyone Say Anything Online?
Free speech is sacred in the U.S., and what may be acceptable here is not always acceptable elsewhere. But, what about online? Can anyone say anything online? Well, good news. NO! Take Canadian...
View ArticleSocial Media Statistics for Q3 2011
According to the latest Nielsen research, social media is the cat's meow. Did I just date myself? Well, the Q3 numbers show an amazing statistic: In the U.S., social networks and blogs reach nearly 80%...
View ArticleTraditional Marketing Channels Still Breathing
According to December 2011 data from Kantar Media, total US advertising expenditures in the first nine months of 2011 increased 1.5% from a year ago, finishing the period at $104.7 billion. Not bad for...
View ArticleKudos to Go Daddy… I Think
After Go Daddy’s outage this week, the company has officially apologized to its customers. That’s a good thing. There’s just one thing I don’t understand. But, first, here’s the apology email: Dear...
View ArticleWhy 35 Million American Adults DON’T Use the Internet
We are so spoiled in the U.S. that when we hear that 15% of the adult population over 18 do NOT use the Internet, we are shocked. That means roughly 35 million adults are not online. Depending on who...
View ArticleMarketing to Millennials – A Whole New Ballgame
Whether your small to medium business or nonprofit organization currently markets to Millennials or not, one thing’s for sure. This demographic (18 – 33) is changing the marketing ballgame very quickly...
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