Social Media Statistics for Q3 2011
According to the latest Nielsen research, social media is the cat's meow. Did I just date myself? Well, the Q3 numbers show an amazing statistic: In the U.S., social networks and blogs reach nearly 80%...
View ArticleTraditional Marketing Channels Still Breathing
According to December 2011 data from Kantar Media, total US advertising expenditures in the first nine months of 2011 increased 1.5% from a year ago, finishing the period at $104.7 billion. Not bad for...
View ArticleKudos to Go Daddy… I Think
After Go Daddy’s outage this week, the company has officially apologized to its customers. That’s a good thing. There’s just one thing I don’t understand. But, first, here’s the apology email: Dear...
View ArticleWhy 35 Million American Adults DON’T Use the Internet
We are so spoiled in the U.S. that when we hear that 15% of the adult population over 18 do NOT use the Internet, we are shocked. That means roughly 35 million adults are not online. Depending on who...
View ArticleMarketing to Millennials – A Whole New Ballgame
Whether your small to medium business or nonprofit organization currently markets to Millennials or not, one thing’s for sure. This demographic (18 – 33) is changing the marketing ballgame very quickly...
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